Have you created your Ideal Customer Persona? I’m not talking about identifying your target market, as you’ve hopefully done this before you launched your business. An ideal customer persona goes much deeper than that. In this article, I will share the method behind creating a personalised Avatar that really delves into the emotional and behaviour […]
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The Ethical Marketers Guide To Creating A Marketing Strategy
Do you want an effective marketing strategy that will help your business to achieve its goals in 2020? In this article, I share top tips to creating a marketing strategy that will enable you to plan your year ahead and help you to achieve the goals you want. What Is A Marketing Strategy? A Marketing […]
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9 Reasons Your Small Business Needs A Facebook Business Page
Does your small business have a Facebook Business Page? Wondering if Facebook is the right platform for you? Many small businesses overlook the power of a Facebook Business Page as a credible source of marketing. Whether it’s the fear of having to spend all day glued to the screen, not knowing what to post, or […]
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12 Simple Ways To Increase Facebook Engagement
Are you looking for ways to increase Facebook engagement on your business page? In this article, I share 12 simple ways to increase engagement and create an active fanbase. The Facebook algorithm changes effecting what posts people see caused quite a site and sent many business owners into panic, leaving them wondering whether to hang […]
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How To Create An Effective Marketing Strategy
Do you want an effective marketing strategy that will help your business to achieve its goals in 2020? In this article, I share top tips to creating a marketing strategy that will enable you to plan your year ahead and help you to achieve the goals you want. What Is A Marketing Strategy? A Marketing […]
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How To Set Up A Google Ads Remarketing Campaign
Thinking of creating a Google Ads remarketing campaign to target your website visitors but don’t know to do it? In this step-by-step guide I show you how to create a targeted audience and set up your first Google Ads remarketing campaign. How Do I Create An Audience Of My Website Visitors? The first thing you […]
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How To Link Your Google Ads And Analytics Accounts
Are you trying to link your Google Ads and Analytics accounts but don’t know how? In this article I will give you a step by step guide to link your Google Ads and Analytics accounts and the benefits of doing so. What Are The Benefits Of Linking My Google Ads And Analytics Accounts? There are […]
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4 Google Ads Extensions You Need To Be Using
Are you overwhelmed by the number of Ad Extensions that are available? Do you want to know which ones have the biggest impact on your campaigns? In this article, I am going to share with you the 4 main manual Ad Extensions you need to be using to improve your Quality Score (QS), Click Through […]
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How To Dramatically Improve Your Google Ad Ranking
Are you confused about how the Google Ad Ranking algorithm works? One of the most common questions I am asked as an AdWords Manager is ‘How does it work out how much I pay per click’? In this article I reveal how Google Ad Ranking is calculated and how you can dramatically make a difference […]
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Get Better Results With These Top Google Ads Tips
Looking for some top Google Ads tips to get better results from your campaigns? In this article, I am going to share my top AdWords tips that I use on our clients campaigns to achieve lower click costs, better ad position and better return on investment. So let’s dive straight in. Carry Out Keyword Research […]
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