Thinking of creating a Google Ads remarketing campaign to target your website visitors but don’t know to do it? In this step-by-step guide I show you how to create a targeted audience and set up your first Google Ads remarketing campaign. How Do I Create An Audience Of My Website Visitors? The first thing you […]

Are you trying to link your Google Ads and Analytics accounts but don’t know how? In this article I will give you a step by step guide to link your Google Ads and Analytics accounts and the benefits of doing so. What Are The Benefits Of Linking My Google Ads And Analytics Accounts? There are […]

Are you overwhelmed by the number of Ad Extensions that are available? Do you want to know which ones have the biggest impact on your campaigns? In this article, I am going to share with you the 4 main manual Ad Extensions you need to be using to improve your Quality Score (QS), Click Through […]

Are you confused about how the Google Ad Ranking algorithm works? One of the most common questions I am asked as an AdWords Manager is ‘How does it work out how much I pay per click’? In this article I reveal how Google Ad Ranking is calculated and how you can dramatically make a difference […]

Looking for some top Google Ads tips to get better results from your campaigns? In this article, I am going to share my top AdWords tips that I use on our clients campaigns to achieve lower click costs, better ad position and better return on investment. So let’s dive straight in. Carry Out Keyword Research […]

Are you creating a Google AdWords campaign and not sure what keyword match types to use? In this article, I explain the four different types of AdWords keyword match types and how they can be used correctly to optimise your campaigns. What Are Keyword Match Types? Keyword match types are parameters that can be set […]