Keep Calm And Carry On Marketing In A Crisis

Keep Calm And Carry On Marketing In A Crisis

During these difficult times, businesses large and small have been hit hard and one of the things I am hearing a lot is ‘Do I carry on marketing?’ And the short answer is YES!!! When cash flow is tight and you need to look at cutting back on overheads, marketing is often one of the […]

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How To See Your Competitors Facebook Ads

How To See Your Competitors Facebook Ads

Have you ever wondered how you can see your competitors’ Facebook Ads? Want to get a sneaky peak on their ad copy so you can see where their focus is? In this article, I show you how to see exactly what competitors’ Facebook Ads are running. The Introduction of Page Transparency Page transparency was introduced […]

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How To Create Your Ideal Customer Persona

Have you created your Ideal Customer Persona? I’m not talking about identifying your target market, as you’ve hopefully done this before you launched your business. An ideal customer persona goes much deeper than that. In this article, I will share the method behind creating a personalised Avatar that really delves into the emotional and behaviour […]

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How To Determine Your ROI On Your Marketing Spend

Do you know how to determine your ROI on your marketing spend? Are you truly measuring ALL of the potential income? In this article, I will explain how to calculate your TRUE Return On Investment. I would like to make it clear, before we get started, that the calculations I share are purely for demonstration […]

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