Keep Calm And Carry On Marketing In A Crisis

Keep Calm And Carry On Marketing In A Crisis

During these difficult times, businesses large and small have been hit hard and one of the things I am hearing a lot is ‘Do I carry on marketing?’ And the short answer is YES!!! When cash flow is tight and you need to look at cutting back on overheads, marketing is often one of the […]

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Interview with RubyMoon

The Ethical Marketer Interviews RubyMoon

When we launched Marketing with Ethics in 2015, we had a passion to support ethical businesses to build a brighter, more sustainable future.   That vision is still central to everything we do, however, we soon realised that we are limited by the number of clients we can personally support so I decided to look […]

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How To Create Your Ideal Customer Persona

Have you created your Ideal Customer Persona? I’m not talking about identifying your target market, as you’ve hopefully done this before you launched your business. An ideal customer persona goes much deeper than that. In this article, I will share the method behind creating a personalised Avatar that really delves into the emotional and behaviour […]

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How to create an effective marketing strategy

How To Create An Effective Marketing Strategy

Do you want an effective marketing strategy that will help your business to achieve its goals in 2020? In this article, I share top tips to creating a marketing strategy that will enable you to plan your year ahead and help you to achieve the goals you want. What Is A Marketing Strategy? A Marketing […]

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10 ethical ways to market your uniqueness

10 Ethical Ways To Market Your Uniqueness

Are you struggling to market your uniqueness? With a world full of competition it can be hard for your business to get noticed. In this article, we explore 10 ethical ways to market your uniqueness and help you to stand out from the crowd. 1) Be Authentic Don’t try to be something you’re not. Eventually […]

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