Facebook Event Codes

How To Easily Install Facebook Event Codes

Have you added Facebook Event Codes to your website? If not, you are missing out on some great marketing potential.

In this article I take you through the step by step process to create and add the Facebook Pixel to your WordPress website and then create standard Facebook Event Codes to enhance your marketing. But first, let me explain why you want to do this.

What Is The Facebook Pixel?

Have you ever been scrolling through Facebook and seen an ad for the exact product you had just been looking at? That’s because the business has added Facebook Event Codes to their website.

Facebook Event Codes are a powerful way to reach out to people who have already shown an interest in your product or service. The base code is added to your website to store information about your website visitors and their actions to enable you to market to them more effectively with the Facebook platform.

You don’t have to be a web developer to do this, with the use of plugins and Facebook’s own Event Setup Tool, even a novice can do it with a little bit of help. So get your learning head on and let’s dive in.

How To Create The Facebook Pixel Base Code

The first thing you need to do is create the Facebook Pixel base code which goes on every page of your website. To do this you need to have a Facebook Ad account. If you already have one, simply click on ‘Manage Ads’ from your Facebook business page. If not, then you need to select create ads and create an ad account first.

Once you are in Ads Manager (you will be taken to this screen when you click on ‘Manage Ads’) Select ‘Events Manager’ from the top left menu and this will open on the ‘Data Sources’ tab. You will then see the option below. ‘Facebook Pixel: Track Website Activities’. Click on the ‘Get Started’ button.

facebook event codes

Click on this and you will then get a further three options .

  • Add code using a Partner Integration
  • Manually add pixel code to website
  • Email instructions to a developer

In this instance, we will select option 2.

You will then be taken to a page with html for the base code. Click anywhere on the code and it will automatically be copied. This code is to be placed at the bottom of the header section, just above the tag on each page of your website but DON’T PANIC, this is easier than it sounds.

facebook event codes

Don’t click on anything on this page yet as we will go through the next part once the base code is on your website.

You now have the code needed to add your WordPress website.

How To Install The Facebook Pixel Base Code On WordPress

It’s now time to go over to your website and log into the dashboard. You can install the code via plugins or adding the code directly. If you have little or no experience I recommend using a free plugin to do this, to ensure that you don’t make a mistake with your website code.

To add a plugin, go to Plugins from your tabs on the left, and select ‘Add New’.

I recommend a free plugin called ‘Insert Headers and Footers’ so type this in the box on the right (above the available plugin visuals). Select the plugin and click on ‘Install’. Once it is installed, click on ‘Activate’.

Once the plugin has been installed, you will find it under the settings tab on the left and look down the list until you find it. When you click on it, you will be shown a screen with three boxes, one for scripts in header, scripts in body and one for scripts in footer.

facebook event codes

As you have already copied the code from Facebook, simply right click on your mouse in the ‘Scripts in Header’ box and click ‘paste’. This will then add the html code in the box. Then click on ‘Save’. And that’s it! You have now installed the Facebook Pixel Base code to every page on your website.

This will now allow you to create Facebook Ads to people who have visited your website. The next thing to look at is how to set up the Standard Event codes to give you more granular detail of the actions your visitors are taking.

How To Create Standard Event Codes

Let’s go back to the ‘Ads Manager’ where you should still have the html code showing. Now click on ‘Continue’.

You will then see a pop-up box to set up events. Facebook now have an Events Setup Tool that makes this part easier for those with little web developer knowledge, as you don’t need to add any additional code.

facebook event codes

To do this, click on the grey box in the centre and you will be taken to a screen to add your website address. When you click on ‘Open Website’ a new windows tab will take you to your home page and a pop-up box will appear showing how the events code can be used. Click on ‘Get Started’.

You then navigate through your website to the actions you want to track. You can ‘Track a New Button’ (call to action) or ‘Track a URL’.

To track a call to action, select ‘Track New Button’. All buttons that can be tracked will be highlighted. Click on the call to action button and then select the relevant event. This could be purchase, subscribe, lead or any that fits your situation best. Once you have added the event, it will appear on the list of ‘Events On This Page’. You can also see all of the events set up by selecting the ‘All Events’ tab. However, this does not tell you which page each has been set up on.

If it is a specific page you want to track like a product page or an offer,. To do this, go to the page you wish to track and select ‘Track a URL’. Then select an appropriate event from the drop-down menu. In most situations, this will be ‘View Content’.

When you have selected all the events you wish to track, it is a good idea to go to each page and check that the events have been added. If you have the pop-up box set on ‘Events on this page’ you will see the events listed and an icon against the buttons selected.

Once done, click on ‘Finish Setup’ at the top right-hand corner of the pop-up box.

You will then see a list of all the events you have added. Click on ‘Finish’. The windows tab will close and you can then go back to the Facebook Pixel tab and an confirmation will appear.

 

How To Test The Events

Now you want to test that the events are working correctly. To do this, click on ‘Test Events’. This will take you into a screen where you can see your events in Real Time. To test them, open a tab with your website and click on one of the buttons or pages you have set up to track.

As you click on each of them, the events will be listed. ‘PageView’ is created by the base code which is on every page. Your individual standard events will show separately. You can then click on them to confirm which event has been triggered as below.

facebook event codes

Now you are all set to start receiving data about your website visitors’ actions and can create effective Facebook Ad campaigns that talk directly to your potential customers

What success have you had using Facebook Event Codes in your marketing? I would love to hear in the comments below.

Are Facebook Ads going way over your head? Do you need an effective campaign created and managed? Then book a FREE 45-minute Discovery call with me today to chat about your options. Simply click on the button below!

In the meantime. if you have found this article helpful, please share and tweet …..after all caring is sharing.

This is Suzii, signing out for now. Have a great day everyone!

Want to be more consistent and strategic with your facebook activity?

Are You….

😕 Sitting in front of your computer wondering what to post?

😕 Too busy to spend hours trying different techniques that may or may not work?

😕 Struggling to keep up with the constant changes to Facebook and how they impact your business?

😕 Feeling overwhelmed and don’t know where to start?

What if you could have fresh content ideas EVERY MONTH?

What if you had someone, by your side, showing you how to get the most from your Facebook Business page with a group of like-minded business owners who also want to succeed online?

What if you had access to the latest changes and an understanding of how this effects your business?

What if you had access to expert training and regular coaching to really help you benefit from the largest social media platform?

Well, now you can!

Introducing........

The Facebook Kick Starter Academy™

The Facebook Kick Starter Academy is a monthly membership offering you expert support and guidance to help you promote you and your business more effectively and consistently.

Come and join the membership academy that is there to support you every step of the way

Book Your Google Ads Performance Check Today!

Are you fed up with your Google Ads Campaigns under performing?

Do you want to see if you can get a better return on your investment?

Book Your Google Ads performance check TODAY and discover the mistakes that are costing you ££££ with a report outlining recommended changes for improvement.
Google Ads Performance Check

Review Your Google Ad Campaigns TODAY!

You could be wasting your budget with common mistakes.

STOP NOW!

Request your Google Ads performance check and discover the mistakes that are costing you money with a report outlining recommended changes for improvement.
In our check we will do the following:-

✅ Carry out an overview of your current set up including targeting

✅  Complete extensive keyword research

✅  Assess the current keyword and ad targeting

✅  Asses the current Ad content

✅  Assess the current maintenance being carried out

Once the performance check has been completed we will provide a report of our findings with recommendations for improvement and your ongoing Pay Per Click Management.

All this for just £47!

Book your Performance check NOW!




Thanks For Signing Up!

Welcome to Your Ethical Marketer's Newsletter community!

I can’t wait to share my top tips and advice with you to help you ‘show up’ effectively and ethically online.

Look out in your inbox for a email from me with a free gift to say welcome to the community!

If you still can’t see it after 10 minutes, please check your junk/spam folder and make sure you mark it as ‘Not Junk’ as I wouldn’t want you to miss out on more FREE stuff to help your business grow!

your ethical marketer newsletter
Facebook Mentor Kick Starter

Excellent!

Your details are being whizzed over to Suzii as we speak and you should receive an email shortly, with a questionnaire for you to complete.

If you haven’t received anything in the next 30 minutes, please check your junk/spam folder as it may be hiding in there.

If not, please send an email to Suzii at suzii@marketingwithethics.com and we will get it sorted right away!

While you are waiting for the instructions email, check out our helpful articles.

Join Our Newsletter Community

your ethical marketer newsletter

Sign up TODAY! and stay ahead of your competitors

Receive Tips & Support Too Help You Market Your Business Effectively And Ethically
Join Today and Be The First To Receive…

✅  Marketing Tips – To Help you ‘show up’ authentically to your audience

✅  FREE Guides – Many free guides to help you market your business more effectively

 Offers & Discounts – Be the first to receive any offers or discounts available

And much, much more…..

Google Ads Tips

Want to Get better results on your google ads campaigns?

Download this FREE e-Guide and see how you can save money on your campaigns NOW!

Want to get better results on your Google Ads Campaigns?
Feel like you're throwing money down the drain?
Then this FREE e-Guide is for you...

Download today and discover…

✅  How to prevent irrelevant clicks eating up all your budget

✅  How to increase visibility and conversions using Ad Extensions

✅  How to find keywords that your potential clients are using

✅  How to see target your ideal customer

✅  And much, much more…..

Download your FREE copy NOW!

Google Ads Tips

Thanks for signing up!

Everything we promised will be in your inbox in the next 10 minutes!

Thank you for requesting the FREE eBook
“8 Steps To Save Money On Your Google Ads Campaigns”. 
Please check your inbox for the download link!

If you still can’t see it after 10 minutes, please check your junk/spam folder and make sure you mark it as ‘Not Junk’ as I wouldn’t want you to miss out on more FREE stuff to help your business grow!

In the meantime, why not ask Suzii to carry out a Performance Check on your Google Ads Account Now and start saving money IMMEDIATELY!

The FB Ads Winning Recipe

Are Facebook Ads working for you?

Are You Looking To Get A Better Return On Your Facebook Ad Investment?

Then this this FREE e-Guide is just for YOU……

Download now and discover…

✅  The FIVE Key Ingredients to make up a prize winning Ad Copy

✅  How to advertise to different types of audiences

✅  How to build high converting audiences in just a few clicks!

✅ Our 3 step formula to achieving results FAST! 

✅  The “WINNING RECIPE” – You’ll want to use whenever you write an Ad!
The FB Ads Winning Recipe

Thanks For Signing Up!

Everything we promised will be in your inbox in the next 10 minutes!

Thank you for requesting the FREE eBook
“The Facebook Ads Winning Recipe”.
Please check your inbox for the download link!

If you still can’t see it after 10 minutes, please check your junk/spam folder and make sure you mark it as ‘Not Junk’ as I wouldn’t want you to miss out on more FREE stuff to help your business grow!

Facebook LIVE 'Quick Start' Checklist

YES! I WANT TO LIVESTREAM LIKE A PRO ON FACEBOOK LIVE!

WARNING! This Checklist is not for people who are afraid to get in front of the camera, if you are, then close this browser now!

Want to make sure you get the most out of your Facebook LIVE sessions?

Worried that you might miss a crucial step along the way?

Then this ‘Quick Start’ Checklist is for you…

Download today and discover…

✅  A step by step guide that ANYONE can follow to look like a Pro in front of the camera! Even if it’s your first time.

✅  4 things you absolutely must do BEFORE you go Live

✅  Our 4 Steps to follow DURING your broadcast to get the most out of it

✅  4 actions to do immediately AFTER your broadcast to significantly increase your results!

✅  Exactly what you need to do (with no fluff) to get started right away!

Thanks For Signing Up!

Everything we promised will be in your inbox in the next 10 minutes!

Thank you for requesting the complimentary PDF
“The Facebook LIVE ‘Quick Start’ Checklist”.
Please check your inbox for the download link!

If you still can’t see it after 10 minutes, please check your junk/spam folder and make sure you mark it as ‘Not Junk’ as I wouldn’t want you to miss out on more FREE stuff to help your business grow!

Facebook LIVE 'Quick Start' Checklist

Thanks For Signing Up!

Everything we promised will be in your inbox in the next 10 minutes!

Thank you for requesting the FREE e-Guide
“Email Marketing 101”.
Please check your inbox for the download link!

If you still can’t see it after 10 minutes, please check your junk/spam folder and make sure you mark it as ‘Not Junk’ as I wouldn’t want you to miss out on more FREE stuff to help your business grow!

Email Marketing 101
Email Marketing 101

Email Marketing 101 will show you several ways to increase your email list FAST, and turn these subscribers into buyers.

Are you struggling to find effective ways to build your email list?

Then this FREE e-Guide is for you…
Download today and discover…

 

✅  How to build an Email list FAST!

✅   How to EFFECTIVELY PROMOTE your free offer

✅  Our ‘5 Step Process’ to turn your Subscribers into Buyers

Thanks For Signing Up!

Everything we promised will be in your inbox in the next 10 minutes!

blogging editorial calendar

Thank you for requesting the FREE template
“The Blogging Editorial Calendar”.
Please check your inbox for the download link!

If you still can’t see it after 10 minutes, please check your junk/spam folder and make sure you mark it as ‘Not Junk’ as I wouldn’t want you to miss out on more FREE stuff to help your business grow!

blogging editorial calendar

Get Your FREE Blogging Editorial Calendar

Never miss another deadline for your blogs again!

This template has been designed to keep you on track with your blogging activities and the results you achieve with sections to track :-

✅ Approaching Deadlines, formatted to highlight when you are about to miss a creation date.

✅ SEO keywords being used to reach More Readers and get the best results.

✅ Marketing goals and results.

Download your FREE template TODAY!

Thanks For Signing Up!

I am super excited about my new book and can't wait to send you one of the first copies!

Thank you for showing interest in my up and comping book

“The Ethical Marketer’s Guide – 12 Steps BEFORE You Spend A Penny On Advertising

I promise to keep you informed of it’s progress and let you know AS SOON AS it becomes available for pre-order.

your ethical marketers guide
your ethical marketers guide

Be the first to know when pre-orders of The book are available

I am so excited to be writing this book to help you to get the most from your marketing BEFORE you spend a penny on advertising.

What the book will cover…

✅  The 12 Steps I take my clients through to ensure they are getting the best from their marketing budget

✅  Downloadable worksheets so you can create your own effective strategy

✅  Examples showing how to complete the activities

By the end of the book and activities you will have a deeper knowledge of your business, ideal customer and the best ways to market to them. Enter your details below and I promise to let you know AS SOON AS is is available for pre-order list?