Do you want to write better emails that people actually respond to?
Do you want your email marketing campaigns to start working better for your business?
In this article I will share 15 top tips to not only get people to open your emails, but that actually respond and take action.
So let’s get started.
1. Create Eye-Catching Email Subject Lines
Getting people to open your emails is the first obstacle that many business owners face. Think about it….. You open you mailbox and have 50 emails waiting to be read. So how do you make sure that your headline stands out above all the others? I use a great FREE tool call CoSchedule Email Subject Line Tester. https://coschedule.com/email-subject-line-tester You simply type in your proposed heading and it will analyse it. You are given an overall score based on the words used, the length, character count and even the use of emojis. Yes emojis! Love them or hate them, they help your headline to stand out.
Here is the recording I made that shows you how it works
2. Good Introduction
I’ve seen many emails when the writer waffles on without explaining the purpose of the email and, quite frankly, I lose interest immediately. Make it clear what is in it for the reader from the start. How do they benefit from taking time out of their busy schedule to read an email from you.
3. Be Personal
I’m not talking about asking how their health is, it’s a simple case of using their name. Most email provider software enables you to personalise your content by adding their name in (without the need to send every email individually). It helps to build a relationship as your reader feels you are talking to them directly and not just another number on your email list.
4. Share Valuable Content
Nobody wants to read emails from businesses when there is nothing in it for them. Provide good, valuable content that shows your expertise and willingness to share your ‘Gold Nuggets’ to give them a quick win. This is the most successful way to have them gagging for more from you and they will be looking out for future emails to see what other gems you will reveal
5. Segment your Content
Don’t send emails that are just a massive chunk of text. It’s human nature to skim through an article, whether it’s in a magazine or an email and therefore, breaking it up into relevant sections helps the content to be more manageable. Keep sentences short and only have a few sentences per paragraph.
6. Be Polite
It can be hard to articulate your tone of voice and body language in an email. You don’t want people thinking you are telling them what they should or shouldn’t be doing, so remember to say please and thank you and ask questions.
7. Don’t Write An Essay
If you are sending a newsletter with your recent blogs, don’t try to include the full blog within the email. It’s far better to have a snippet with an image and a link to the full article as this encourages people to go to your website. Who knows, they may take a look around while they are there! I also include links to research and surveys so that people can do their own research.
8. Use Images
As with any kind of marketing, images are a great attention grabber. Use images to break up your email, if it is a long one. But remember…..only use good quality images as poor images can harm your reputation. Also use .jpg instead of .png images as these are of a small file size and should prevent a slow load of your message. One final tip, don’t make your email reliant on the image for the reader to understand the text, as some email filters block images.
9. Highlight Important Points
Many people will skim through any written content and notice a bulleted list or bold font first. Use this opportunity to point out the key takeaways from your email as this may then encourage them to read the whole article.
10. Speak In Their Language
I have talked many times about the ideal customer persona. Hopefully, by now you know where your audience hangs out and the sort of words and tone they use when they communicate. Use the same tone and wording in your email as this will resonate with them more deeply and you are more likely to get a positive response.
11. Include A Call To Action
As with any form of marketing, you are not sending emails just for the sheer fun of it. They have a purpose. What do you want the reader to do next? Do you want them to join a Facebook group? Or maybe check out your latest offer. Guide the reader to your desired destination with a clear call to action.
12. End Your Email Professionally
I have seen so many marketing emails where the writer didn’t really know how to end the email. This doesn’t leave a lasting good impression. If people have taken the time to read all the way through, why would you want to spoil things by not knowing how to close? Think of it like a story in a book. There is always a big finale or maybe even a cliff hanger, leaving people begging for more. Your emails are no different. Use this space to let them know what to expect next or to summarise. You can even add the Call To Action here so there is no confusion what they should do next. Also remember to be sincere and appropriate. I always end mine with ‘Take care’ as this is a friendly finish. Include your name and your contact details too, so they know where to reach you if they want to connect.
13. Add A P.S.
Unbelievably, this is the most read part of any email and a great opportunity to add another Call To Action or a teaser for what is to come. A P.S. appears under the signature and acts as a ‘Oh I almost forgot to tell you…’ Try it, it works great!
14. Double Check Your Content
Once you have written your masterpiece, take the time to double, triple and quadruple check it. Spelling and grammar mistakes will not show you as a professional in any way. Once you have edited and checked it, send it to yourself to test it BEFORE sending it to your email contacts. Check that the layout looks good from a reader’s perspective and ensure that any links included actually take them to the desired destination.
15. When Should I Send The Email?
This is one of the most frequently asked questions when it comes to email marketing and there is no definitive answer. Many studies have been carried out with various results. However, one of the common results is that late mornings (10-11am) on Tuesdays – Thursdays has the highest open right. Weekends appear to have the lowest results and of course, you wouldn’t want to send to a business prospect late on a Friday or early on a Monday. The best advice I can give is test it! Start with the timings shown above but change it up and see what works best for your contact.
Phew… we’ve made it to the end of our 15 tips. Do you know any tips that have achieved great results for your business? I’d love to hear it in the comments below.
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This is Suzii, signing out for now. Have a great day everyone!