Are you looking for ways to effectively promote your free offer?
Are you fed up with creating great free content and no-one sees it?
In Part 1 we cover the various 'freebies' you can create to offer people in exchange for their email address and now it’s time to show it to the world but you don’t know where to start. In this article, we will explore the various ways you can spread the word.
There are several ways you can do this, both online and offline, some free and some at a cost.
First let’s take a look at some online options.
The first place to promote it is on your website. People are used to seeing downloadable links in the right sidebar nowadays, so they now look out for them. Having a bright image with a ‘Download Now’ button or similar that brings a pop-up for them to enter their name and email address is the quickest and easiest way to achieve results. In addition, you can create dedicated landing pages (I highly recommend this) that gives more detail of the benefits they will gain from the ‘Freebie’. CLICK HERE to see an example of one of ours. This will also be the link that you send people to when you promote your ‘freebie’ in other places like social media.
When you are writing blogs for your website, if relevant, include an option to download your free content. I have found this method very effective as you are already demonstrating your expertise in the article and readers have a further opportunity to see more helpful tips that you have written.
Facebook Cover Image
Your business page is a great place to promote your free download and the first thing people see is your cover image. Create an image of your download cover and add it to your cover photo. Then add a description to your cover image with a clickable link to the opt-in page (dedicated landing page). To see how to do this, watch the video below
Create A Facebook Offer
With the recent updates to Facebook, you can now create an offer directly from your business page. The advantage of an offer is that it is a sharable post with a clickable link , taking readers directly to your opt-in page.
When you select ‘Create An Offer’ click on ‘Show Advanced Options’ in the top right had corner and complete the fields, including an eye-catching image.
Dedicated Facebook Tabs
These take a bit more technical know how, but with software available from places like 22social.com you can create eye-catching opt-in pages directly onto tabs on your business page. Alternatively, most email providers offer a simple newsletter opt-in form that can integrate with your social media.
Let’s not forget the good old sales posts that form part of your weekly content. These should make up no more than 20% of your overall content but are a great way to start the relationship building process. Instead of promoting something that means the reader has to open their wallet, why not offer them something for free!
I know you’ve heard me say it before but I will keep on saying it…….Video is King and livestreaming is the new way to connect with your audience. Basing your broadcasts around your expertise will naturally give you the opportunity to mention your ‘freebie’
REMEMBER – Make sure you add the link to the opt-in page in the comments after the broadcast.
I know it seems crazy to pay to give something away for free, but believe me, it works! Facebook Ads enables you to reach out to your target audience that are not even following you and may otherwise not even be aware that you have the solution to their problem. You can start with a budget as low as just £1 per day!
We spend half our day sending emails so why not add a small image and a link to the opt-in page at the footer of your emails. Just think how many extra people you can reach. Every time you send an email, people are being reminded that you have that free product available to them.
So we’ve covered 9 ways to promote your produce online, Let’s now take a look at some offline methods you can use
In Store Sign-Up Sheet
If you own physical business premises that customer visit e.g. a shop or a café, then why not put a sign-up sheet at the counter? This way, you can ask your customers if they would like to be kept informed of any promotional offers coming up so they don’t miss out. Don’t be afraid to ask them. You have already built a relationship with them if they are an existing customer so they are very unlikely to take offence. If they are aware of future offers then they may visit your premises more frequently that they originally intended to because they don’t want to miss out on a bargain.
Its now possible to customise your receipts (depending on the POS system you run). Use this to your advantage with a link to your opt-in page.
If you are exhibiting at a trade show or event you can promote your free offer there with either a simple sign-up sheet or you can do it all from your iPad or tablet using a sign-up App. Some email providers like Mailchimp have an App especially for this that integrates with your plan. This not only saves time, but also potential mistakes in copying the email addresses.
If you are in an industry where you have the opportunity to present to a group of people, you can offer them the option to receive a copy of your free download. When I speak at events I end my presentation with the option of 2-3 call to actions to cover the different levels of commitment people may be willing to give and one of them is usually one of my free downloads. This is particularly relevant if your talk is based on the content of your ‘freebie’. Guests usually find this very useful as they can then digest the information you have given in their own time.
If you attend networking meetings you will know that you usually have the opportunity to give a 60 second pitch on your business. Use this to promote your latest free download. People love to get something for free and if they feel that your product will be helpful to them, there is a good chance they will take you up on your offer.
REMEMBER – Never go around collecting business cards and adding them all to your email list. Always ask if people are happy to be added first.
If you are having some leaflets created for an event, add the link to your offer on them. For simple newsletter sign-ups you can also add a link on other marketing merchandise like banners, business cards, brochures etc. If you still like to work the old fashioned way of sending letters, again, add your link on it. The worst that will happen is that it will be ignored and all it has cost you is a little bit more ink!
You can grab all 3 copies of the 'Email Marketing 101' blog series in PDF format here...
As you can see there are many, many ethical ways to promote your ‘freebie’. Do you know any other ethical methods? We would love to hear about them in the comments below.
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This is Suzii, signing out for now. Have a great day everyone!