Surprisingly, some businesses still haven’t grasped the importance of an online presence and even if they have, they are not fully aware of the various ways to increase their online profile using Google. In this article I will take you through some of the basic Google services that ALL businesses should be using and they […]

PPC Terminology continued – OK so last week we covered some of the mind blowing terminology used in PPC advertising. If you missed it, here it is PPC Terminology Explained Pt 1 Today, we continue to assist your understanding of the industry. Click Through Rate Click Through Rate or CTR as your Pay Per Click […]

    PPC Terminology can be very confusing for new users of Google AdWords. All industries have their own terminology and internet marketing is no different so its no surprise that you feel daunted when considering Pay Per Click advertising. In this 2 part series I will guide you through the most common terms you […]

When discussing Google AdWords with potential clients, most fall into one of the three following categories. 1. Those that use it and don’t get the best out of it 2. Those that WANT to use it but don’t know where to start 3. And those that don’t even realise the benefits so haven’t thought about […]

You hear people talking about how important it is to run a Google AdWords campaign for ANY business that has a website, but knowing how to set it up correctly and stand a change of getting it right, you need to understand how it works. So here goes………. Jackie wants to buy an eco friendly […]