Are you looking for ways to increase Facebook engagement on your business page?
In this article, I share 12 simple ways to increase engagement and create an active fanbase.
The Facebook algorithm changes effecting what posts people see caused quite a site and sent many business owners into panic, leaving them wondering whether to hang up their boots and put their efforts elsewhere.
The truth is that business owners who concentrated on building engagement rather than numbers, saw little effect at all! In my opinion, social media has ALWAYS been about building relationships and creating conversations with your followers and if you follow my 12 simple tips, you too can overcome the mass hysteria and succeed. So let’s dive straight in.
Get To Know Your Audience
Understanding who your audience is and what they find of interest is a crucial start to sparking conversations. Use the FREE analytics tool ‘Facebook Insights’ to find out more about your audience, from gender, age group, other interest to what posts have received the best engagement.
Keep It Short
With a whopping 88% of people using mobile devices to view Facebook, you want to keep your posts short and to the point. A recent survey showed that the average person only spends 1.7 seconds viewing a piece on content on mobiles (2.5 seconds on desktop) so you only have a moment to get your message across. The optimum length is just 40 characters.
They say a picture paints 1,000 words and this never been more true than on social media. Apart from the obvious benefits that an image grabs the attention of the reader, a recent study showed that a person is only likely to remember 10% of information they hear after 3 days. When information is paired with a relevant image, this increased to 65% Using images for top tips and sales posts will help people to remember more easily.
Videos, especially live, show a 600% increase in interactions. It’s no wonder Facebook make videos a priority over other brand related content in the newsfeed. Using videos to promote your business with product releases, expert interviews, or even ‘Behind the scenes’ footage can dramatically increase your page engagement.
One of the most effective ways to encourage comments is to ask questions in your posts. These can vary from asking your audiences’ opinion on industry related news to more fun questions that help you to find out more about your followers’ personalities. Some of the most popular questions are not related to business at all!
Respond To Comments
If you want people to interact, then you need to make time to respond to them when they do. Facebook have put the focus on ‘meaningful conversations’ and how better to do that, then to respond to comments on your posts? If you don’t respond to comments, people will stop commenting.
Post Consistently & At Popular Times
Consistency is key to running a successful Facebook business page. If your followers know you are posting regularly, with valuable content, they are more likely to look out for it and engage. Finding the best times to post is easy. Take a look at the ‘Posts’ tab on Facebook Insights and hover over each day, to see the peaks in activity on Facebook. The graphs will show when your followers have been on the platform so you can see the most popular times.
Use Emojis (Emoticons)
Love them or hate them, they work! These small images alongside text that show a variety of emotions and activities help to grab the attention of your readers and also show that you have a fun personality behind your brand name. Be careful not to over-use them as this can become very annoying. A great free resource for emojis is https://emojipedia.org. Simply type in the keyword in the search bar, select the emoji you want to use and copy and paste it into the post. These can even be used in Facebook Ads very effectively.
Use Call-To-Action Buttons
When creating your posts, you can add ‘Call-to-action’ buttons to show below your post. These are a great way to prompt your reader to take the next action from sending you a message, getting directions or even calling you. These are especially effective with sales posts and even prompted me to stop using a third-party scheduling tool for sales posts on Facebook, as this was not available unless scheduled directly.
It’s a business page, so your first thought is to respond in a professional manner which is true, but it’s just as important to ALWAYS BE YOURSELF! Fans don’t want to talk to a robot. They want to know that you really care about them that you want to help them. As I always say, “People buy from People” and building relationships and trust is the best way for followers to get to know the person/team behind the brand.
Although your ultimate goal is to sell your product or service, but you have to be careful not to oversell. Fans don’t want it rammed down their throats every two minutes. There should always be something of value to them on your page that doesn’t mean they have to put their hands in their pockets! Whether it’s useful hints and tips or some humour to get them through their day, with a splattering of what you have available. Sales posts should account for less than 20% of your overall content.
Teach, Entertain & Inform
Above all, it’s about sharing valuable content that your fans find useful or entertaining. They have followed your page because they have an interest in your industry and see you as and influential brand within it. Don’t be afraid to give out great tips to help your audience achieve a quick win. Contrary to popular belief, this will not cause you to lose a sale. People are more likely to come back to you as have provided great information to them previously and if they are type of person that takes all the free information, they were never going to buy from anyone in the first place. Keep your page interesting and fun. We always add at least one fun post a week that is not business related at all, on our clients’ pages. Why? Because these are the kind of posts that achieve the highest engagement and when people interact with these posts, they are more likely to see other posts from you in the future, giving you more opportunities to generate interaction.
So, there you have it. These are our 12 simple ways that we personally use on our client’s Facebook business pages to increase engagement. Do you have any other tips that have worked for you? We would love to hear about them in the comments below.
Are you struggling to make your Facebook business page work for your business? Book a free 45-minute discovery call with Suzii and let’s see how we can help you to achieve great results. Simply click on the button below to book your call now!
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This is Suzii, signing out till next time. Have a great day everyone!