type of facebook page

Which Type Of Facebook Page Is Best For My Business?

Do you know which type of Facebook page is best for your business?

It can be very confusing when you first start creating your Facebook business page, when the very first question confronts you with 6 options. But which one do you choose?

In this article, I will explain what each page type offers and what types of businesses they support. Now before we start, I am not promising that you will see your exact business type listed in here as there are literally hundreds of categories under each page type. However, you will certainly have a much clearer idea of the one suited most to your needs.

So let’s take a look at the 6 page types available and then explain each in more detail

 

The 6 types available are:- Local Business or Place - Company, Organisation or Institution - Brand or Product - Artist, Band or Public Figure - Entertainment - Cause or Community

type of facebook page

 

To some, the choice may seem obvious, but for others you may feel you could fall into more than one ‘type’ and what you choose can alter the categories and profile details that are available to you. Choose wisely as this CANNOT be amended once the page has been set up.

 

Local Business or Placetype of facebook page

This page type is to be used if you own a brick and mortar business that is open to the public. For example, local shop, hairdressers, café etc. It is NOT to be used if you own a chain of businesses in different locations unless there is an overall company page and then each location has it’s own page. The overall company page would then be set up under ‘Company, Organisation or Institution’ or ‘Brand or Product’, depending on the business type.

When you click on this option you are asked to add your page name e.g. Mike’s Café, the category – start typing and you will see the options available (there are hundreds to choose from) and your address and phone number.

The profile section with this page type is very detailed with options to select opening times, parking options and even price ranges.

 

Company, Organisation or Institutiontype of facebook page

This option is most popular for businesses that are not ‘open to the public’. For example, business coaches, energy company, government organisation and for schools, colleges, universities etc. Don’t worry if you don’t see your category in the list as these are merely pre-defined by Facebook as the most popular. You can simply select ‘Organisation’ and then amend the category once you get onto the page as there are hundreds more available. Obviously a pre-defined one is best if it fits as these are more often searched for than one you create yourself.

If you are running a cause or non profit organisation, this is the category to choose and NOT ‘Cause or Community’. Confusing I know, but this option has a specific category for each making it easier to be noticed. The ‘Cause or Community’ page type does not have any categories available. With this option you can still select opening times, description and contact details.

 

type of facebook page

Brand Or Product

This option is primarily chosen by businesses that have a particular brand or product that is available by many retailers or resellers, For example, Vans shoes, Starbucks and Coca Cola. If you are a business with many different brands, this is NOT the page type for you. In that case, you would select ‘Company, Organisation or Institution’.

Again. if your specific category is not listed in the pre-defined list, select a generic one and add the specific one once the page is populated.

This page type pretty much speaks for itself. This is most commonly used by musicians, writers, politicians, chefs and other public figures. You may think that an Actor would appear in the next page type ‘Entertainment’ but it would actually be this option that you would select.

Your profile options are determined by which category you choose. For example, if you select Politician, you will be able to select your political affiliation.

 

type of facebook pageArtist, Band or Public Figure

This page type pretty much speaks for itself. This is most commonly used by musicians, writers, politicians, chefs and other public figures. You may think that an Actor would appear in the next page type ‘Entertainment’ but it would actually be this option that you would select.

Your profile options are determined by which category you choose. For example, if you select Politician, you will be able to select your political affiliation.

 

 

type of facebook pageEntertainment

This page type is for all things media. Although as an author you would select ‘Artist, Band or Public Figure’, if you want a dedicated page for a new book you are releasing, then this is the option for you. Most common businesses that use this page type is concert hall, amateur football team, Cinema, record label, TV channel/show etc.

Again, depending on the category you choose, different profiles are available. For example, If you select ‘Book’ then you have the option to add a Genre on your profile page.

 

 

 type of facebook pageCause or Community

As I said previously, this page type does NOT have a category option. Therefore, I highly recommend you check through tSo thathe other page types thoroughly before selecting this option. Categories are important when it comes to search results and selecting this may make it difficult for potential customers/supporters to find you.

 

 

 

So that's the 6 types of Facebook pages explained, hopefully now you will have a much clearer idea of which one is best for your business. If you are still not sure, feel free to leave a comment below and we can work it out between us 🙂

Would you prefer to stay hands off to the whole thing and hand it over to an expert? Then click on the button below and I will be happy to have a chat.

 

 

 

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This is Suzii, signing out for now. Have a great day everyone!

 

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