Expanded Text Ads

Google Expanded Text Ads Have Arrived

In May, Google announced that they were going to introduce Expanded Text Ads (ETAs) which have been specifically designed to give mobile users more information before clicking on an ad, although this would be rolled out to all platforms. But what are they? And how do they effect advertisers using Google AdWords search network? What […]

Continue reading
Adwords

Google Ditches Right Hand Ad Placements

Google recently made their largest change to AdWords in 10 Years! By removing right hand ad placements on search results. This caused numerous speculations about the reasoning behind this action and the possible consequences to advertisers, especially small businesses. Google’s explanation for this update was that they wanted to improve the user experience and as […]

Continue reading
google

How To Use Google Services For Online Business Success

Surprisingly, some businesses still haven’t grasped the importance of an online presence and even if they have, they are not fully aware of the various ways to increase their online profile using Google. In this article I will take you through some of the basic Google services that ALL businesses should be using and they […]

Continue reading
google adwords terminology

PPC Terminology Explained – Pt 2

PPC Terminology continued – OK so last week we covered some of the mind blowing terminology used in PPC advertising. If you missed it, here it is PPC Terminology Explained Pt 1 Today, we continue to assist your understanding of the industry. Click Through Rate Click Through Rate or CTR as your Pay Per Click […]

Continue reading
google adwords terminology

PPC Terminology Explained – Pt 1

    PPC Terminology can be very confusing for new users of Google AdWords. All industries have their own terminology and internet marketing is no different so its no surprise that you feel daunted when considering Pay Per Click advertising. In this 2 part series I will guide you through the most common terms you […]

Continue reading

Secrets of AdWords Ranking Revealed

You hear people talking about how important it is to run a Google AdWords campaign for ANY business that has a website, but knowing how to set it up correctly and stand a change of getting it right, you need to understand how it works. So here goes………. Jackie wants to buy an eco friendly […]

Continue reading